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FORD TAKES THE SOUTH AFRICAN BRAAI AROUND THE COUNTRY
23 Jul 2020
Ford South Africa
Ford South Africa
FMCSA becomes sponsor for Jan Braai’s TV show Braai vir Erfenis’
Ford’s range of SUVs and bakkies make it easy to carry braai equipment and accessories
Jan unites South Africans around the braai while exploring the country’s diversity and heritage
PRETORIA, SOUTH AFRICA, 22 July 2020 –
Ford Motor Company of Southern Africa (FMCSA) announces a partnership with world-renowned braai master and head of National Braai Day, Jan Braai (Jan Scannell) for his Braai vir Erfenis television show. Jan Braai grew up in a South African environment where making fires and cooking on them was a very normal past-time. For as long as he can remember that’s his preferred method of cooking when doing it for fun!
With his larger-than-life personality as well as his mouth-watering recipes, shared in detail through his cookbooks, Jan will once again unite South Africans around the braai after COVID-19. Jan’s passion for the outdoors and locally-sourced products resonates with Ford’s own values and lifestyle tenets.
The Ford Ranger is one of the best-selling vehicles in South Africa and an integral part of the country’s bakkie heritage. In celebration of Heritage Month in 2019, the locally-built Ranger was painted in the colours of the South African flag at the Silverton Plant in Pretoria. This once-off piece of automotive art was both a tribute to Ford’s proud 96-year history in South Africa, as well as a fitting representation of our nation’s rich heritage and diversity.
Committed to achieving even more in the future, a new sponsorship between FMCSA and Jan Braai’s show Braai vir Erfenis has been agreed. It’s a product alliance that has a strong sense of familiarity and history to it, as Jan explains.
“Being the sponsor for Braai vir Erfenisis a recipe that is shared with Ford’s own love for the South African landscape and its cultural diversity. Our range of utility vehicles and bakkies embody the outdoor spirit and will help Jan fly the South African flag wherever he goes. Jan’s other annual events, such as cycle tours, will also highlight Ford’s versatility when moving around bikes and reaching tough-to-access locations. We look forward to creating other opportunities with Jan.” says Doreen Mashinini, General Manager Marketing at FMCSA.
“My first vehicle, when working as an article clerk after university, was a Ford Fiesta. Over the years, through ownership or brand ambassador deals, I have driven various Ford models including the Focus and Ranger. I enjoy the understated luxury of these vehicles with the Ranger Wildtrak and Everest Limited being the two vehicles I drove in the past few years.”
“The Ranger works better for wood and moving braai drums around; the Everest’s configurable seating and the closed boot is more suited to carrying television and camera equipment. For travelling to events, I also really enjoy the Tourneo; my hobby is cycling and the Tourneo is brilliant because you can wheel the whole bike inside. At the start of the race you kit up inside and pretty much ride out of the back door to the start line,” explains Jan.
Jan and his team have recently been busy along the Wild Coast in Transkei. Jan remembers the road condition from that trip, “we were fortunate with the weather and generally had a great time in nature, meeting people, making fires and eating meat and seafood. As much as I think people must not let bad roads stand in the way of a great holiday, I would suggest a 4x4 when doing Transkei. Mostly you don’t need it, but when you do a Ranger or Everest is a good option”.
As for one of his many braai tips to all South Africans, Jan is quick to add, “we live in the greatest country in the world and if you ever have any doubts about whether your fire is big enough, then your fire is too small. Add enough food so that you are sure your fire is big enough.”
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